Conférence 2024-04-08 12:00 matin 2024-04-12 12:00 matin
Many organizations have always tried to reach out to the media in recognition of it as a key partner in popularizing their advocacies. Although they have attempted to share their information with the media by sending out copies of their reports, research, studies, and press releases, we still do not see much activities, issues and perspectives written about or broadcast from organizations. This is definitely NOT because media do not find some organizations newsworthy.
A preliminary survey has revealed and attributed this to:
·Lack of skillfully packaged information from organizations to attract media, so that media will find them useful for their purpose.
·The fact that most organization workers have inadequate – indeed, sometimes non-existent – media training
·How development organizations place their media releases, how they follow them up and how they network with media practitioners. In other words, it is about understanding how media operate and putting media strategies in tune with the media’s operating systems.
COURSE OBJECTIVES
At the end of this course the participants will be able to:
DURATION
5 Days
WHO SHOULD ATTEND
Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.
COURSE CONTENT
GENERAL NOTES
·This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
·Training manuals and additional reference materials are provided to the participants.
·Upon successful completion of this course, participants will be issued with a certificate.
Kigali, Rwanda
Coordonnées
https://skillsforafrica.org/course/49
info@skillsforafrica.org